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Integrating survey data and user data

In the age of performance and programmatic marketing, advertisers have come to expect speed, agility and accuracy in everything from target audience understanding, to communications planning, and measuring campaign effectiveness. This paper details...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Bonnâe Ogunlade, Simon Zhong
December 4, 2017
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Citation

Ogunlade and Zhong (2017a, December 04). Integrating survey data and user data. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/integrating-survey-data-and-user-data-9210